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STAND is a Singapore brand that customizes shoes with purposeful personalized inscriptions to represent and actualize what you stand for. Every day, as you put on your shoes, to be aware and reminded of positive values you believe in then walk out of the doors into this world to create the life that you want.


STAND’s vision is ‘to create a better world, one step at a time, literally’. Tagline ‘Walk Your Talk’ seeks to empower and inspire. Our slogan ‘What do you STAND for?’ aims to evoke every individual's purpose.


‘We live in a world that’s very much absorbed with physical beauty standards and wealth. I get their significance and advantages, but positive values that truly matter and every human being has in us are neglected and forgotten. Like love, compassion, kindness, respect, empathy, equality, integrity, honesty, the list goes on.


I stand for expanding ourselves and balancing life with emphasis on inner beauty too. There’s more to life. That is why I created STAND, to effectively get to people by fashion. Shoes are symbolic of this vision.’

– Founder, Eilania Lee.



Make your STAND NOW.